Discover what's wrong with your marketing and how to fix it to attract more coaching clients

By identifying areas for improvement and implementing effective marketing tactics, coaches can attract more clients and build a successful and sustainable coaching business.

Coaches who don't take the time to identify and fix mistakes may struggle to attract clients and grow their business.

In today's competitive market, coaches need to discover what's wrong with their marketing strategies and learn how to fix them to stand out from the crowd and reach more potential clients.

It can lead to increased visibility, credibility, and revenue.

In this training, we will explore some common marketing challenges coaches face and provide actionable tips on overcoming them.

You will learn:
*The value of identifying common mistakes in online marketing;
*The benefits of fixing mistakes in online marketing; and
*The impact effective online marketing has on achieving success as an online coach.

Recorded 4/13/23.

HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)

'5-Day Massive Action Plan' Mini-Course Workshop:
https://upscaleyourbusiness.com/5-day-map

JOIN OUR FACEBOOK GROUP, "Upscale Success Strategies for Coaches and Consultants":
https://www.facebook.com/groups/upscalesuccessstrategies/

Request your FREE PERSONALIZED MARKETING ASSESSMENT:
http://www.upscaleyourbusiness.com/assets

Access our FREE RESOURCES:
http://www.upscaleyourbusiness.com/toolbox

SUBSCRIBE to our YouTube Channel:
https://www.youtube.com/channel/UC31T1O9IDTzDrsPsj6sDN2A

JOIN OUR FACEBOOK GROUP, "Upscale Success Strategies for Coaches and Consultants":
https://www.facebook.com/groups/upscalesuccessstrategies/

-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-

CONNECT WITH US:
Jaimie Skultety:
https://www.linkedin.com/in/jaimieskultety

Mark Kanty:
https://www.linkedin.com/in/mark-kanty

-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-

OUR SITES:
Upscale Your Business:
http://www.upscaleyourbusiness.com

Transcript

Unknown Speaker  0:00  
Welcome to the upscale your business podcast, the show for coaches, consultants, and those considering becoming one. Listen to learn the strategies mindsets and processes for getting clients and creating an online income stream. Join your hosts, Jaimie Skultety, marketing strategist and Mark Kanty Clarity coach, as they share their knowledge and expertise by helping you design a business that works. Learn more about Jaimie mark and their proprietary upscale method at upscale your business.com. Now here's Jaimie and mark with today's episode, I want to dive right in just by asking a question.

Unknown Speaker  5:00  
To get our brains working, and get you into the mode of participation, alright, and of course, Jaimie's moderating things so she's gonna keep me posted because I'm not seeing the chats and the comments and everything. Yeah. Damian, are people jumping into the sandbox? Oh, no participants. Well, come on guys. Let's go. I got a beautiful big sandbox here. I got some great toys, you're gonna have a lot of fun and you're gonna play with it, you're gonna learn some stuff. So please play with me. I'm you goo. There's a pretty simple question. Okay. Larry says it's been about two months. Okay. Great. Thank you. And thank you for being open and vulnerable, being willing to admit that, you know, that's cool. You could have just said no. So Thanks for Thanks for doing that, Larry. And hopefully right away, this isn't off for you just say, wow, it's been two months. And also you can you can comment on do you like what you see, you don't have to but just play with me here. Give me some comments, and some yeses, or nose or whatever you feel like our thumbs up. Show me that you know how to find the chat.

Unknown Speaker  12:32  
if you're not clearly calling out exactly who you serve, if you're not saying hey, this is who I care for this is, this is who I am, this is who I who I want to serve. And this is the transformation that I'm offering you, if you don't have that on your website, give yourself a one. If you don't have an easy to find work with me button or tab somewhere where people can very readily click, remember, they're checking you out online there, they got a good vibe on your reputation, maybe they just want to go straight there and get in touch with you reach out to you. Give yourself a one if you don't have that if you don't have a clear call to action that leads the viewer to the next step. If you don't have that in place, give yourself a one. What am I talking about there? Many people have what I would consider to be a brochure or a catalog website. Not very effective. People aren't going to muddle around on their own, you need to give them clear steps on what to do next. Let's move on here. If you don't have a way to opt in for more information away from people say yeah, I want you to keep in touch with me. Or if it's broken, or maybe it has no value. And what do we think of Jaimie, what's the first thing you always look for when it comes to having an opt in that has value? What's the No no, that you will often say talk about?

Unknown Speaker  13:51  
Not Well, I mean, just that just I don't know, Mark? I'm sorry. Okay. So typically, most people these days would have something like, sign up for my newsletter. Yes, thank you. That is exactly right. Yes, that doesn't have a lot of value. Because it's basically saying Let me push stuff on you. Let me push stuff on. So we want to reframe this in a way that it's going to have value to them so they go Yeah, I want that not Oh, I don't want to be bombard and have even more junk coming into my mailbox. Number two, you have rates or prices published somewhere on your site or in the public domain? Big probably shouldn't be number one. No, no. So if you have that, give yourself a one shot almost think give yourself a five or something Jaimie? Yeah, and you don't have number three here would be if you don't have reviews or case studies or something that's you know that this easy to find where people can kind of look at others experiences about you. If you don't have that on your website. Give yourself a one next scheduling link.

Unknown Speaker  20:29  
too. Okay. All right. Awesome, good. Great. So I'm not going to go into the little boxes here. Because as you probably guessed, this is one of our gifts today that we're going to give you is we're gonna go ahead and you're gonna get the PDF full PDF, so you can read through this and get some ideas. And also this can, then by getting it, it can kind of become a checklist for you. So you can go through and look at any common mistakes that you're making as you audit your website on a regular basis. So I've talked a lot today about mistakes that you've made, and hopefully given you some insights, I'll tell you what, those ones and twos, obviously you guys are hitting it out of the ballpark. So what's your takeaway? Hopefully, your takeaway is, hey, I'm on track. I'm doing good things here. But what else have you learned from today? Please play with me in the sandbox. Go ahead and and join us in the chat and give us your feedback. And let us know the things that you got out of today's talk. I will say Sheena mentioned that her she said my contact page did work, but I'm not sure if it is actually connected to my email list. And to check on that. Yeah. She says I don't see the new email address coming through yet. I learned that you have to keep this stuff up to date. Yeah. Yeah, right. Oh, ha, it's Yeah, yeah. Like we could have the greatest leg. I remember back in the day, people were driving, you know, Seo was the big thing. Oh, I gotta be number one. I gotta be number one. And then we we'd say, well, if you had 1000 people visiting your website every day, what would you do with them? And they go, I don't know, like, somebody was focusing on the wrong ball, right? They were trying to get everybody to their website, but then they didn't know what to do with them. When they got them there. They had no channel, they had no path, they had no funnel, they have no way to work with them. So really, really important. Like you said, Sheena, is it connected, even you know, if I've got a place where people are filling things. So does that connected, so that I know that and so that I've got then I can use technology and automation to follow up with them. I can put in a system in place. So that I don't have one doing that. Yep. Larry says, Google, I google myself more often get my blog set up. Okay, so those are those are your takeaways, Larry? Great, great. Great. Yeah. And by the way, you know, she not contact me, for him, it's, you know, we, as you know, we suggest a needs assessment leading to your calendar, rather than just, I always think of the experience of somebody filling out a Contact Me form, it's like, I'm gonna fill this out, I hope they receive it. Like, I hope she gets my request. And I hope I hear from her. I don't know when I'll hear from her. It just doesn't feel that urgent kind of, I want help. Now. I'm in pain now. And I want to talk to Gina right away. And I've just got to fill out this form and wait to hear from her. So yeah, great tips on there, you can glean from what Jaimie just said to one, don't just put a contact form. At the very least have a few questions on your contact form a little a few checkboxes so that people can engage with you a little bit and let you know where they're at. And also have a statement on there, someone will follow up with you within 24 hours or 48 hours or whatever it is, make that statement, make that claim and then make sure you have a system and a process in place to follow through on that. Yeah. Yeah, it's amazing. A lot of times people will say, you know, I never got your contact form, like you filled it out. I didn't get it.

Unknown Speaker  26:22  
Once again, just to come back and show this to you a different way. This is put this in context for you, this is just one step. And in a process in a multi layered process, this is follows into step four, or five, I can't remember which actually is four, I've got the wrong slide up here. So I'm going to go, that's an old slide, I'm gonna go to this one. So it's actually step four, in our nine step method where we go through and we audit and correct and fix mistakes and make sure that everything's aligned. As Johnny just said, he's just kind of gone through this process themselves. So they start to get all these things aligned in terms of his website, in particular, and his online presence. And for joining us today, we'd love to send you a couple of things. And we're going to do this a little differently. This time, we're going to send you right there so that you can go and do these things yourself. So this particular exercise that we went through, there's the link for it, upscale your business.com forward slash 20 Dash mistakes, that's going to take you to a landing page where you're going to be able to download the graphic. And not only that, but a lot of what I've talked about today, there's a brief little video on there where I go through. So you'll hear me saying the same thing. But it's good because, you know, you're thinking, Oh, I'd like to see this again, there you go, you've got an opportunity to see it again. And of course, this whole training will be recorded and will be on replay on Facebook, and a few other places as well. Second gift we'd like to give you is the next step. So we kind of gone through we touched on what is what do I need to do in terms of my first thing like my, my website, my blog, what does that look like? Do I have certain accounts in place, then the other thing that we want to give you is a comprehensive business assessment. Again, this is a freebie you can go to upscale your business.com forward slash assessment, where we go into in depth into different layers of how to make your business effective online. Again, there's no cost for this. So we would encourage you to go and do the comprehensive business assessment. In fact, one of the things that we do with our clients and those of you or clients on here know is that we get you to do this a number of times, because you want to see where you're making changes and where improvements are happening in your business. So it kind of starts to form a checklist. And you're welcome to go back and do this as many times as you want. And we would encourage you to do that, we would encourage you to go through the business assessment, benchmark yourself the first time, then go back, go do some work and then come back and do it again, say a month from now and say okay, what am I improved upon and use it as a checklist to improve your business. And of course, it's a cornerstone of a lot of what we do what what we help you with and what we teach. So if you get a little bogged down and trying to DIY everything, we're here to walk you through it and help you get this stuff done. So those are our gifts for joining us today. We want to thank you again very much. I want to say that the business assessment totally self guided. So you know you're you're not obligated to meet with us, you can just take that and you'll be offered an opportunity at the end if you so desire to click a link and book a call with us but it is self guided you will get a score you will get a report and everything. And both of these are Yeah, so self guided. Great point Jaimie. Great way to describe it. So you can go and use those at your leisure at any time you want. And lastly, I just want to close that if you're ready to implement a proven step by step method for creating a coaching business that earns you a full time income and exceptional full time income, doing what you love without being stressed, overwhelmed or even bogged down doing things that aren't getting you the results that you really want. Then let's have a chat, book a strategy session with us and we'll dive

Mark Kanty  5:59  
Thumbs up. This

Jaimie Skultety  6:00  
is what I see if Cathy's writing it. This is what I see. And it's actually a screenshot of that she's listed on our program on Google.

Mark Kanty  6:11  
amazed at where you might show up? Yeah,

Jaimie Skultety  6:14  
really? And she says yes, yes. I like what I see. Is it? Yes, Gina? I think so. Because you started the call. Yeah.

Mark Kanty  6:20  
Cool. Awesome. Awesome. Thank you. Well, thanks for participating with me. So let's, let's go, you know, kind of a little not really sideways. But let's talk a little bit about why this is important. You know, what is the value of having an online professional, you know, a professional online presence, I should say? And how can it impact your business. So this comes from some information that's maybe a little more specific to something else, but it really applies to what we're talking about here. When I talk about referral, by the way, this was a survey that was done a few years back by a company called real strategic. And they asked this question after being referred to a business, what do you do next, and this is old data, which is, which is you'll see in a minute that the and I'm going to make a comment on this, this has gone even further these days. And when I when I think of referral, think of referral. Think outside the box here. It's not just somebody saying, Hey, you got to talk to Shana. She knows what she's doing. based on your needs, you really got to call her. It's not just people. It's everything you do online as a referral. Somebody picks up you know, an article of yours maybe goes to your blog, or as following your blog and reads an article that is referring them to you, if somebody sees you on social media. If somebody sees a comment about you anywhere, those are all referrals. So think about it in a broad context. In other words, a referral can be how do people learn about you, and there are multitudes of ways that they learn about you. And when they do learn about you, when they refer to you, when they when you spark that interest, what did they do next? Here's what the survey revealed. 87% go online to find out more about you. Obviously, we're talking business here. So your company information is this this kind of again, I said it was an old data. And then you can see that these other statistics now, I would suggest to you that that 87% is probably closer to 100%. Now, the day is with cell phones and smartphones and everything else that's been going on in terms of technology. So that's key. So let's remember that that, hey, people are checking me out online, before they reach out to me. So then, after they've been referred, what do they do next? After they check you out? What do they do next? And how are they looking for things? Do they pick up the phone and call that they send you an email? No. They go out and they check you out further online? And what are they looking for? Well, number one, they're looking to see if anybody said anything about you. They're looking for the gossip. Right? Is there anything negative? Ooh, that's usually the first thing people look for. Is this legit? Right? That's what they're trying to validate. So they're looking for reviews, they're looking for ratings, they're looking for any kind of comments about you. That's number one, you'll see that 52% And we all know this right thing about if somebody says, Hey, you gotta go check out this restaurant, do we run off and go and eat at the restaurant? Nope. First thing we do is open up our phone and look at the reviews of the restaurant, see whether it fits us or not. Second thing they look for is they'll maybe try and find your website, how to contact you more information about you. And the third thing that the look for is social media. Interesting. And yet, yeah, a lot of people, a lot of business people, particularly you know, professionals in the coaching, consulting, delivery service space often have these all reversed. They think, oh, I'm going to spend all my time on social media because that's where people are going to be looking for me. They're not like beforehand social media. It's number three, they're Googling your name. They're looking for you specifically. So really important to understand this information. And then a third thing that really illustrates the value of having a strong online presence is when they were asked this third question of who would you call first? Pretty obvious, really, most people would call somebody that had what they would consider to be a five star reputation. And that could be through reviews. But it can also be through comments. It can be through any interaction that's going on that talks about you as a business person. And let me ask you this, do any of the stats that I just gave you on the slide, say anything about the features of your program, know that it's about you and your business. And the results are trying to figure out whether they can have a relationship with you or not. So they're not worried about how you're going to get them somewhere at this stage of the game. They're just worried about whether they're going to actually be able to appreciate you and engage with you, and whether you whether you're credible, and whether you have a reputation at all. So if you don't appear at all online, what does that say to somebody really important. So let's dive into how we fix this. If there are, if you do need to fix this, and we're going to add some layers here, we're so we're going to talk about mistakes that people make. So I know this might be a negative way of looking at it, you could reframe this. But by looking at mistakes, we can also look at ways that we can correct things. And this is where I'm going to ask you to play with me. So you'll see here that I put up a chart here, and we'll we'll, we'll talk more about this in a minute. But we're gonna go through these 20 steps really quickly. And I'm going to ask you to score yourself a one. So this is a reverse kind of scoring one for every mistake you're making, not one for everything that you're doing, right, but one for every mistake you're making. So obviously, your goal here is to be have a low score. So let's dive right in and go through this. So here are your first three, we'll break these up into batches. Number one, do you even have a website? If you don't give yourself a one? Is your blog? Do you have a blog on your website? Or is that hidden or impossible to find? And three is your site secure, secure, meaning that little lock sign there, you know, when you look up in the in the URL bar, is there a lock there, these are pretty standard practices these days. So we're easing you into these things, all three need to be present. If you don't have any of those check one for each one that you don't have. The next thing we're going to talk about is

If there's no way to schedule a Call with you, or an easy way to access your calendar to figure out when somebody can visit with you give yourself a one, if you don't have social proof on your website, and particularly if you don't have social media links, then it might show that you're a bit aged that you're a bit out of it. If you don't have that, if you don't show the fact that you're on the major sites, just a couple of them are important. But make sure that you have those on your sites. If you don't, again, score yourself a one. And last one on this page. If you have broken links, if any of the links on your website aren't working, and there's lots of testers out there, I'm not going to give you one, but you can go Google it, run your site through some tests on a regular basis to find out if anything's broken. Not only does that hurt you with your people who visit you, but it also hurts you with the search engines. Okay, next page here, you have little or no content. Again, it's just kind of like a brochure or a catalog of offerings. It's not really telling people giving them educational information. And one of the things we talked about is we talked about a minimum, where we want to take our clients to a minimum is nine articles, nine blog posts, nine pieces of information, where does that fit into our nine steps. So are we going through and breaking up what we do for people our transformation into nine steps and explaining that that's what we do with our program. Content is dated, or it's outdated, meaning it has a time stamp on it. If it has that you're looking old. Nobody wants to, you know, look at a blog post and see that it came from 1988. And, and at the bottom of your website, every website typically has a copyright date, you want to keep an eye on that, make sure that it's up to date in its current that it's this year. Now, most websites when you first create them, particularly WordPress will have a standard stamp in there. It's not updated automatically, but you can buy plugins that update, you actually don't even have to buy them they're free, you can get a plugin that updates that all the time for you. So

Jaimie Skultety  16:58  
just so that people when they land on your site that they don't think that you've gone out of business because the footer hasn't been updated. Yeah,

Mark Kanty  17:05  
yeah, copyright in you know that we'd look at a copyright that's five years old says, Well, if it's five years and this, this is irrelevant, or old information, right, it was written five years ago.

Jaimie Skultety  17:15  
On our site, they abandon their business. Yeah,

Mark Kanty  17:17  
yeah. Or they or worse. Yeah, they abandon their business. Next page here. your site's crowded, it's busy, you have too many options, too many tabs, too many drop downs too much on the homepage. Remember that saying a confused mind. Never buys, don't confuse people make it clear, simple, clean, easy. Second, there's no way to learn more through active engagement, meaning somewhere where I can actually engage with you by filling out an assessment or a questionnaire, something that where I'm able to kind of take a first step on my own to figure out if I'm even in the right place. Or if you're the right person, for me, very powerful. If you don't have it, give yourself a one. And lastly, here on this page, if you're relying on a contact form, you know, think about it for a minute, look at your data. How many times do you see a contact form your name, address, email, phone number, arrive in your email boxing, oh, this person stumbled upon my site and filled out my contact form, you got to give them a reason. So by the way, typically, the only the only people that are using your contact form are spammers and scammers, and people that want to sell you stuff. So. So if you have just a simple, plain old boilerplate contact form, give yourself a one. And we're gonna go a little broader here, this is kind of our last slide. So overarching, if you will, when it comes to, you know, business, and when it comes to your online presence. Number one, you don't have systems and processes in place to not only ensure that you're consistently visible on a regular basis online, but also that you don't have processes and systems in place for selling for following up for onboarding new clients for showing that you care about people, for taking care of existing clients, this is what technology gives us. If you don't have those in place, give yourself a one because you're really having a challenge, which kind of fits into number two here on here, is you're trying to do it all yourself, your DIY and everything. You know, think about it, you know, if you if you work for a living at a company and you've got a car, you know, would you also be the person who was washing the car, maintaining the car, fixing the car, if it breaks down, changing the tires on the car doing that? Probably not, unless maybe you're in the automotive business. So remember that, you know, your online presence and your website in particular is a vehicle. It's a tool of the trade. It's an asset to your business. But unless you signed up to be an SEO expert unless you signed up to be a webmaster if that's not what your forte is, don't get bogged down On in being a technician on your website. So now you have a score. So what's your score? And again, you I'm going to ask you to participate, be vulnerable with me here and go ahead and drop in the chat but your score is Sheena's

Jaimie Skultety  20:17  
raising your hand,

Mark Kanty  20:18  
you're raising your hand or you're saying, Yeah, your score is one. One, awesome. Wow. One, she said, Yeah. That's great.

Jaimie Skultety  20:27  
Excellent,

And Larry says you to use my systems more effectively. So that's great. And Johnny said we've come a long way with a smiley face. Yeah, John. Yes,

Mark Kanty  24:01  
he's got all of this. You know, it takes time and I always love to go you know, I'm dating myself too. I always love love to compare to like brick and mortar type businesses, because I have many of them and you know, grew up in them through my life, but you kind of think about when you build out a brick and mortar business, if you open up a shop, it's not perfect, right? You don't have it all you don't put millions of dollars into making sure everything's in place and everything's perfect for you open the door know you often used to open the door. And then you know, maybe you got a crappy sign up there. And a little later, you get a better sign a nice Dion sign or something. And then, you know, when they come into the store, maybe you know you've used plywood and some shelves that you've duct taped together, you know, to put your products on and then you start to get some really good looking shows. Maybe you get a carpenter to come in and build stuff for you. Maybe you're working out of a little patch box. I mean, I remember as a little kid I used to sell bait at the marina that was my business. My first business, I was about 10 years old, selling worms and minnows to fishermen, you know, and I had a little tackle box. And that was my where I had my change and stuff. Well, you know, you think about a business that maybe starts with a little tackle box, cash box and then buys, you know, a cash register, and then electronic cash register, and then a computer, and then they have debit, all of these things or evolution. So the same thing with our business we often want people when they go online, kind of think that it's one and done, I just throw my website out there, people will come I don't have to do anything. No, you know, we're constantly having to maintain, and update and refresh and add new technology and take advantage of new technology. So great comments. So one of the things that we'd love to do, and we're gonna pop this in the chat is to get your feedback on today's presentation. So we would be grateful for that we do these every week. And it really helps us to know whether we're hitting the mark whether you're getting value or not. So please take a moment to go to upskill, your business.com forward slash training underscore feedback, and you can click the link in the chat to to give us some feedback on today's training. Not only that, but one of the things about the feedback sheet that we're sending you is we're also going to ask you a few questions that hopefully help you integrate some of this learning and set some action steps in place for yourself to so please give us your feedback on that.

depot will dissect your business and have a look at where you are now and where you need to go and how we can help you rebuild that or build it in terms of systems and processes that are going to get you what you really want. So please go ahead and join us click the link, and we're happy to visit with you. No BS, no pressure, no, none of that stuff going on there, we're just going to sit down and strategize with you. And of course, the end goal there is we would love to work with you, if you need help, we would love to work with you. Any other questions or comments? And again, a little reminder to give us your feedback for today's session. Anything else come up for anyone? Any of those 20 mistakes or anything that jumped out at you that you went? What's that all about? Or?

Jaimie Skultety  30:49  
Yeah, and as Mark said, like this website stuff, this is just, you know, a small little piece of what you know what we help with. So I don't want anybody have this impression, like, oh, we just help you with your website. That's, that's just a little piece like he was showing in the in our nine step process. So questions or comments, nothing. Okay,

Mark Kanty  31:09  
so we're going to transition now. And those of you who are guests with us today, Larry, and Ron, and anybody else that sees us also know that if you happen to come across this at a later date, please go ahead and play in the sandbox with us put in your comments, because we do monitor all of these videos, even after they're posted, even though they might not be live. At that moment in time, please engage with us. We're happy to get you the gifts that we talked about in all of our presentations. And we're happy to converse with you and help you at any time. So please go ahead and leave your comments and do the quizzes and do the things that we do in the live trainings, even if you're coming here after the fact. So we'll transition now we're gonna say goodbye to our guests. And those of you who were with us as guests, thank you once again, please make a call. We'd love to get to know you better. And those clients who are with us today, stick around and we're going to dive in

Jaimie Skultety  32:05  
there you Good to see you. I'm gonna put you in the waiting room and and hopefully we'll have a chance to try to chat sometime. Thank you.

Mark Kanty  32:12  
Good to see you, Larry. Thanks for joining us. Okay, so

Jaimie Skultety  32:16  
let me stop the live.

Speaker 3  32:18  
Thank you for listening to the upskill your business podcast. If you liked this episode, and want to learn more about launching or growing an online coaching business, be sure to add this podcast to your library. To learn more about how you can get more clients online for your coaching or consulting business visit upscale your business.com