Is Social Media a Sink Hole or a Valuable Asset for My Business?

We’re often asked, Is all of the time I spend posting on Social Media doing anything for me?

The truth is Social Media can not only feel like a sinkhole of wasted time it can actually become one! 

In this fast-paced, strategy-packed episode, we helped Lindsey getting a starting point for her new coaching practice and brainstormed with Gail what to do with her large but inactive mailing list.

Listen to discover:

• How & why we get sucked into Social Media and how to avoid it becoming a sinkhole of lost time
• Why being active on Social Media is non-negotiable
• Learn how to create Content ON Purpose instead of littering the net with useless content that chases your ideal prospects away
• How to develop Consistency and a message strategy that makes you the Go-To authority in your niche
• How to turn social media from a time-waster into a profit-producing platform that delivers consistent ROI again and again. 
• Bonus Topic: Leveraging Email as an integral part of of your Social Media Strategy

Recorded 9/17/20.

HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)

'Pivot Your Practice' Mini-Course Workshop:
https://upscaleyourbusiness.com/5-day-map

'90 Days to Clarity & Clients':
https://upscaleyourbusiness.com/90-days-to-clarity-clients

Request your FREE PERSONALIZED MARKETING ASSESSMENT:
http://www.upscaleyourbusiness.com/assets

Access our FREE RESOURCES:
http://www.upscaleyourbusiness.com/toolbox

Request our 'CONTENT ON PURPOSE' Template:
http://www.upscaleyourbusiness.com/cop-template

SUBSCRIBE to our YouTube Channel:
https://www.youtube.com/channel/UC31T1O9IDTzDrsPsj6sDN2A

JOIN OUR FACEBOOK GROUP, "Upscale Success Strategies for Coaches and Consultants":
https://www.facebook.com/groups/upscalesuccessstrategies/

LISTEN TO OUR PODCAST that will help you on your online business journey:
http://www.upscaleyourbusiness.com/podcast

REGISTER for our LIVE Implementation calls (these are real-life business coaching calls):
http://www.upscaleyourbusiness.com/implementation

OUR PROGRAM OFFERS FOR COACHES AND CONSULTANTS:
http://www.upscaleyourcoachingbusiness.com

-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-

CONNECT WITH US:
Jaimie Skultety:
https://www.linkedin.com/in/jaimieskultety

Mark Kanty:
https://www.linkedin.com/in/mark-kanty

-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-

OUR SITES:
Upscale Your Business:
http://www.upscaleyourbusiness.com

Upscale Your Coaching Business:
http://www.upscaleyourcoachingbusiness.com

Release Dynamics
http://www.releasedynamics.net

Transcript

0:16  
We're at the top of the hour and we'll see we'll see who's joining us for our call. I see. Lindsey is joining us. Welcome in Lindsey. Hey, welcome, Lindsay and as always a pleasure to be here with you, Jaimie. My name is Mark Canty and I'm Jaimie Skultety. And I'm with upscale your business mark is with release dynamics and we are strategic, we are a strategic partnership. So we bring this call to our group together. So, a little

0:49  
little background on the on the purpose of this call and business is our monthly implementation call. So the purpose of this call is To discuss brainstorm any challenges or issues, or goals that have come up for somebody and they're just trying to get feedback, trying to get a foothold on it maybe stuck, maybe not able to kind of know what the next step is. And hey, Desiree, glad you could join us. And so so this is a kind of an open mic session, if you will, where we brainstorm and we always come up with some great topics, we have no agenda, other than to, you know, to help and to serve and to hopefully make this this meeting more than it is greater than the sum of the parts, I guess would be what I'm what I say. Yeah. Um, sometimes we begin with a little bit of a lesson. And in fact, I have one in mind. Today, Jaimie, you and I haven't discussed this. But as you know, we always like to be spontaneous with these calls, and I'd like to just maybe spend a few minutes sharing A concept here that I've revisited over the years so

2:06  
I can mark let me just say this to those of you who have joined us already, feel free to post in the chat or if you have a way to raise your hand if you have questions and you want to be you know, putting yourself out there with you know, verbally with a you know, audio or video video either way, feel free to open up your camera and your mic, don't be shy. As microwave says Don't be a spectator join us you know, but I just wanted to welcome you all before I before Mark goes into his intro here is to just you know, feel free to post if you have something you want to say you want to you know, kind of comment on something that mark is sharing or that I'm sharing. Feel free to you know, raise your hand unmute yourself, put your video on and raise your hand and we will definitely be happy to address your question, comments, etc. So with that said, Go ahead, Mark.

3:03  
Now, as you you're probably everyone's familiar with zoom. And this is being recorded, so people will be able to see this, I'm going to talk about something else. In the lower bar, there is the chat. So you can click on chat if you just want to type something in a comment or whatever. And of course, you can always open your mic and speak Feel free to speak freely. And we'll be opening up you'll notice that as Jaimie and I talk over the next hour that will always be pausing and say, Hey, you know, what do we got? What are you thinking what's going on? So we'll, we'll make sure we've got plenty of time for that. We're also going to one of the things that we're shifting our implementation Call now to is we're going to be going live on Facebook. So and not live in a public sense, but live in our group. So you're probably here because you're part of the group. And we want to open that vehicle up. So other people who are part of of the upscale group are able to kind of bounce in via Facebook as well if they if they want to observe. So Jaimie's going to kind of do the mechanics there. I see that. Jaimie just put in Hello in the chat, which is great. So a quick little lesson to kick off. And I know I'm really hoping that you've got some burning questions and ideas that you want to get some feedback on and that we can all brainstorm together. But I've got this on my mind because I've been revisiting this and I wanted to share this with everyone. And often, you know, these kind of spark some creative juices and take us in neat directions that we've hadn't thought of before. But this is something some of you may have heard me talk about before is the johari window. And this is a concept that was created back by a couple of psychologists from Harvard back in the 50s Joe laughs I think his name was Joseph Lux. And Harry Ingram, I believe for the names that everybody thinks it's this mystical, you know, Eastern concept, but it's not. It's actually two guys named Joe and Harry, who created this. But what they did was they looked at the way we go through life in terms of communications. And this model is, is so cool to me. And you might be able to use this by all means borrow it, use it in your own practice, because it applies in so many different situations. And very quickly, what they looked at was the way we enter the world and the way we communicate. So along the top here, you'll see known thyself and unknown myself. And on the side here you'll see known to others not known to others. So the first pane is the clear pane of glass in the window, which is you can see through and I can see through and it's all totally open and we're able to see very clearly. then below that is the mast area. This is the private area. This is where we keep Things to ourselves. And we all have the right to privacy. And we all have, we all need that. I mean, we all need that certain level of personal intimacy where we keep things just to ourselves. So that's the, that's our mask area. And then over here in this quadrant is the blind spot. So this is where it's, it's not known to me, but you can see it. So it's my blind spots that other people can see. And then down in the bottom corner here we have, it's not known to you and it's not known to me either. It's not known to the world. And this is what we would call potential.

6:39  
Now, the cool part about what we do as coaches and consultants, is that we're able to move these pains around. And I want to show you a different model of this if I can find it here. Here it is here. This is pretty cool. I just discovered this today, by the way. Um, I was looking for something that was interactive. So I thought this is really neat the way they've done this. So the same model again, so you're open, I know what you know. And you know what I know. And we're open to each other. This is our secret area or private pain, what we keep to ourselves. This is where we're our blind spots again. So I don't know, but you can see it clearly. And then down here is the potential the unknown to both of us. What's cool about this is if we start to open up our window pane, you'll see what happens but this is what happens when we go through what we call self disclosure. So you'll see here willing to disclose so as I as I shrink my secret quadrant, what happens is I actually tend to tap in my my potential gets exposed, so I tend to reveal and tap into more of my potential. And I can also move it this way to is that as as I become more aware, in other words, I asked for feedback. In my blind spots are revealed to me, I move in this direction. So as we move both of these as we use self disclosure to let people in. So this would be being open to what we're doing today is saying, hey, I've got a problem. And I'm open to admitting it, I'm open acing, this is a problem. This is where I'm stuck. Or I've got a goal, I've got this lofty goal, and I don't know how to get started. That's self disclosure. So that's being more open, and that's moving the line down this way. Okay. And then as we move out this way, this is revealing and cutting into more of our potential when we use the concept of feedback. So being able to say, Hey, I'm not aware of this. Can you tell me more? How was that for you? Did you get what you wanted from my presentation? Am I coming across? All right. These are solicitations for feedback. And of course, in today's day and age with the internet, we have amazing vehicles and Jaimie and I take full advantage of this not only in our own practices, but we help our clients set up what we call client feedback systems so that we're constantly eliciting feedback and getting information from people. So you can see how a coach, you and me, all of us here on this call is really integral in this is that if I don't have anyone that I can disclose to, in other words, anyone that I can reveal information and ideas to and desires to, then I'm stuck. And if I don't ask for feedback, if I don't ask questions, then I'm also stuck. So this is where we come into play as a coach, is we help people delve into the potential that exists where we create something that's brand new that comes out of nowhere. And we do that through the process of asking questions, which is asking for feedback and self disclosure, which is revealing some secrets revealing our fears. revealing our goals and things like that. So I wanted to share this model because I've been revisiting and I used to use this back pre internet days in my coaching and consulting when I was working live with people, and in the end doing seminar facilitation and such. And it's been coming back more and more into my conversation, and I'm more and more aware of it. But it's a tremendous model to to illustrate the value of coaching in general, and how important our role is in the world. Because what we see right now is a lot of people that are looking a lot like this, where they're not very open, they're very closed, and look at how big the potential is for all of us to explore, and to incorporate more ideas into our world and to really exploit or take advantage of the potential that exists. So wanted to share that little lesson. Perhaps we could experiment a little bit in the chat right now. And let me know if you've got any value from that, give me a one if that was valuable to you, or if you got anything out of that, and then we can just experiment with our check again, it's in the lower bar there, you should be able to see it. There we go, hey, we've got a few ones. So that's fantastic. Thank you for your feedback. I appreciate that. That helps me know that I tapped into a little bit of potential by sharing that model. And now I'll probably share it more with my clients and in other ways and in my trainings inside. So a great living example of how as coaches we can incorporate the Joe Harry window into what we do. So with that said, let's make this not about me or Jaimie and I but let's make this about you. Is anyone open to opening up their window to to letting us in and asking a question sharing a goal sharing a challenge or an issue or a next step? Or an either or we'd love To discuss this and see what the panel and everybody else on here has to say about it, too. So any thoughts? Anybody want to open their mic or leave a question in the chat?

12:16  
and Jaimie and I are known to be very patient.

12:20  
Reach out.

12:21  
Not that we'll wait the whole hour,

12:23  
but we're here for the purpose. So please, by all means, where where are you tell us. Here's another way of looking at it. What's working for you right now, if you want to take a safer path, if you will, at this point in time, what's working for you? what's working well for you right now in your in your business in your practice? Anybody want to leave that comment?

12:50  
Any thoughts, any

12:51  
having any struggles anywhere in particular that, you know, maybe you're maybe what Mark was showing as far as a blind spot that maybe you're not even aware that you have, perhaps,

13:06  
or just something you're struggling with? Yeah.

13:10  
I'll share something that is working right now for Jaimie and I, we're constantly testing. The business that we're in of marketing is a dynamic one that's changing thanks to a computer and the internet and a moment by moment basis. So, if we're not testing, if we're not trying new things, if we're not constantly running something, then we'll never know what what is going, how we're going to improve or how we're going to get better results or outcomes. So right now, we're testing kind of a two sided campaign on Facebook. And it's working well for us. We're getting a lot of attention, a lot of interest in in what we're doing. And it's a good test. We're only what Jaimie we're about five or six days into it right now. And it has tremendous promise. So our outreaches is working There, we're attracting a number of new people. And it's a new strategy that's relatively low cost that we're playing around with. So that's something that's working for us right now.

14:10  
Yeah, great. And it brings it brings up a question that I thought I could pose and see if anybody wants to jump in. Even in the chat window. If you're not if you're shy, you don't want to open your camera or anything. Mark asked what's working? So my question to everybody here is, what's your favorite platform are for marketing? Like, are you a Facebook person? Are you a LinkedIn? Do you favor LinkedIn? Do you love Twitter? I'm not a fan of Twitter, but I say at the party, you should be there. I think you should be on all the platforms, but the primary ones anyway, but I'm curious, like, let's take a little survey if you're all willing to just answer that. You know, what's working for you? What kind of email and Okay, great, thanks. We're getting

14:54  
some Facebook and LinkedIn email is another one, YouTube and Google Ads Another one that number of people use to, um, we have and we've got a comment here or a question, what strategy should be priority to tackle first in the realm of marketing? Um Do you want me to go ahead and start Jaimie here? Okay. So I would say the first thing in terms of a strategy is you want to get very, very clear on when we talk about this over and over again, you you want clarity on a number of things. But one of the first things you want clarity on is what's this all about for you? What are you trying to achieve? It's got to come from inside because that's going to be your driver when you're in those troughs. When you're investing money. When you're running an ad campaign. Maybe you have thousands of dollars out there on the table and you're not getting a return. You need a driver, you need an internal driver and that means that that big goal that you're working towards, so you really want to start your strategy needs to start with what's in it for me We have selfish motivation. A lot of people say, Oh, I'm here to help others or you know, I want to serve the world. Well, I'm sorry. But that is not reality. And sooner or later, unless you're independently wealthy, you're going to burn out on that you need to have an internal driver. So first, start with clarity on what you're trying to achieve. What do you want? Is that an income goal? Is it a career goal? Is that a is that it's something for your family? Is that a legacy goal? What is it so starting there? Because once you know what you want to achieve in terms of your your life, your lifestyle, then you can start to build a business around it. So I would say the next part of that would then be having clarity on your assets on who you are what you have to give. A lot of people suffer from self esteem challenges in this way in terms of thinking, What do I have to give or how am I any different than anybody else and myself belief is that we're all unique, and that we all have a unique gift to give to the world. And that gift is as simple as our life experience in our story. So we all have strengths. So discovering your strengths. So your strategy then evolves into what do I want? Then what do I have to give to the world? What am I strength? So it's my story, what? What are my challenges that I've overcome in life and that I can help others overcome. So starting to develop your own story, but your unique what we call your unique factor, and that's another thing that we really spend time on is Jaimie and I have people that come to us and are stuck and struggling. And often what we find is there isn't clarity and confidence in their unique factors. So we dive into that. So developing that finding out what it is that you really want to give and then get really zeroed in on that really focused on that. Then the next part of your strategy becomes, who am I best serve to deliver that to or who needs that the most. So that's connecting those dots. What do I have to give and who needs and wants? Okay, so that would be a beginning point in terms of how to tackle things. It's fluid, you know, you need to realize that there are a number of things that are going to come into play in terms of developing your business plan. But that's foundational. What do I want to get out of this? What am I all about? What do I what's unique about me? What do I have to give to the world? What do I have to offer? would be another way of looking at it? And then who is his best ready to receive that offer? Who needs that the most who do I have an affinity to who's going to be attracted to me and what I have to offer? Those are foundational pieces to your marketing strategy. Is that helpful? I can't see who put that Lindsay put that question up, Lindsay. Was that Is that helpful?

18:51  
Great. Good. Yes. And yeah, I love that mark. And and we always talked about, you know, your minimum viable audience because whenever we you know, and then Speak with someone, it's who you know, well, who do you help? And, you know, who do you want to work with? And, you know, the typical answer is, you know, anybody with a credit card, anybody with a pulse, anybody who can you know, who comes my way and, you know, our, our stamps, you know, took me a long time to get this, but we really are not clear on a specific, very kind of a narrow if you will, kind of, and it doesn't, and it's not a limiting thing. So, I was stuck believing it was limiting, and actually, it's very freeing when you finally identify, you know, who you help who you're uniquely qualified to serve. And getting that really clear, so great.

19:38  
A little more self disclosure on this point, too, is that this is you know, I talked earlier about what's working for us we're running a test right now with a cup with a new kind of technique on Facebook that's working really well for us. Another area where Jaimie and I are have been brainstorming and and having challenges with if you will And then it fits into this topic is getting more clarity in our communications, so that we're so that we call out who we want to work with and that we're not beating around the bush. So what we've found is that Jaimie and I both spend a lot of time talking to a lot of people who are simply not ready. They haven't figured out what they want. They don't know where their hang ups are, they don't know what their obstacles are. And until they're at a point to admit that they even have an obstacle or that they're not getting what they want. It's really a waste of our time to be having the conversation. So that's one of the challenges that Jaimie and I've been working on for the past few months is getting more clear in our communication so that we can confidently say, Hey, what's going on with you? What are you dealing with? What are the issues that are coming up, then by having that one on the table, we can have that conversation and say we can help or we can Can't because it's okay to say no, it's okay to say, you know what, that's not in our wheelhouse. That's not what we do. And to hopefully point them in the right direction, maybe refer them to people that we know that can help them with that specifically, but be able to really identify that so that we're not both wasting each other's time trying to create something that really doesn't exist, which is a relationship.

21:24  
And I call that kind of the readiness factor to know how ready how ready are is the person, you know, the potentially wanting to work with us. How ready are you? You know, what have you tried that didn't work? What what are you open to? Having for your business and all of that, so, yeah, great. Yeah. Um, Gail, you mentioned that email is like your go to, I'm curious, I wrote down a couple of questions. Because, you know, we like this to be a learning for all of us. So, what type of content are you sharing on your email? And then the next questions that you can either open your mic or your camera or just type it up to you, and how are you growing your list? So email is great. And it can be super effective. We know that for our business, but are you doing things to constantly be, you know, finding people to that want to join your mailing list and be there? Because I find like, for clients I've worked with in the past, I have experienced what I call a dead list with the client, you know, like I say, Well, how many people are opening your emails, you know, and so we get to Well, they've got an email list of like, 2000, but only like 100 people are opening the same hundred people over and over, and the rest aren't really doing anything. So I'm always curious, you know, how you're kind of mining your list? Is it a dead list? Is that are they engaged? Are they opening? Are they clicking, you know, and how are you growing it? So we'd love to hear from you. If you're sure to share. Great, thanks. Yeah,

22:56  
I'd be happy to speak about that. First of all, it's I said email is my is my preference. That's because I don't I don't really hang out in social media. And I like to avoid it because I find it a huge time distraction and, and just knowing that aspect of myself I say I'm not, you know, I can waste a whole day I get easily distracted so emails a way of staying focused for me. And, and I admit that I'm not doing I basically I'm stuck in moving forward with my list. I have had a healing practice for 20 years. And I have a lot of experience with that. And I have a lot big list of former clients as well as current ones. And I'm also an author and I have a list of quite a few people have bought bought my book 10 years ago, and I've done nothing with that list. So I have a hurdle to actually doing it. So I know that email is probably the root That would fit most easily for my, for my psyche. But, and I do have a list. It's it's old, but I think it would still be interested but I would you know that it seems like a huge job to open it right because it's been so long. And yet I feel like I'm at that stage where I have to. So that's kind of where I am right now.

24:23  
Great. Um, I've been there done that can really identify and so many levels. Gail one, the social media thing. Yeah, I mean, it can be a real pit that one can get sucked into. So I just want to share a couple of quick little tips there. And then I want to dive into the link or the email and I know Jaimie has a bunch to share on this too, to give you some ideas. What I find with social media is it's kind of like one of those things where we need to first of all identify where the people we want to work with are hanging out. And then, you know, select a medium that we know they're hanging out on so that that's the place that we're going to kind of be present. And by the sounds of thing, Gail, it probably is Facebook, even though it's just, you know, everybody thinks it's an awful place, but to be really purposeful, and sometimes I'll do this, I will make a promise to myself that I'm not even going to go to my personal profile like I newsfeed or anything. I'm just strictly going in to my groups where I know my peeps are my clients are the people that I'm working with. So I will be there to be very productive in terms of answering questions. And then the other part of it is strategically to be marketing. So if I'm going in, I'm doing an ad, or I'm doing a Facebook Live or I'm doing something very specific with a goal in mind for my business. And then making a promise myself to just back right back out again, close, close those tabs and not get caught in that cesspool. And it really you know, can be assessable If we if we allow ourselves to get sucked into it. So those are some things I do in terms of knowing that I need to use this tool. It's just something that I people are there, you know, there, that's where the people that I want to work with are there and that's where my clients are. So I know I need to go in there. But I don't want to go into the dark side of you know, of the room kind of thing. So, it's, it's always it's a constant battle. It's a daily, it's a daily choice and a daily battle. Um, I'll just make a few comments on the LinkedIn or on LinkedIn, I'm sorry, on the email side of things is years ago, when I first kind of got exposed to internet marketing by the little bit of background, I have been marketing coach and consultant since 1990. So I've been around for a little while. And early in the 2000s 2003, I moved to the Republic of Panama, and I spent a couple of years there doing marketing To expats, so to not to people in Panama, but to people elsewhere in the world. And that's where the internet really was coming into was birthing itself and was really exciting for me. So when I returned back to North America in 2005, I had, you know, big lists that I'd accumulated. Unfortunately, at that time, too. There was a lot of, you know, what we is now called blackhat stuff and a lot of nasty stuff going on. People could hack in your list, they could add automatically add people to your list. But I found myself having this real attachment Gail, and this kind of came up for you when you were speaking there, that this you know, that I felt like I had this real asset here. Because I had thousands of people on this list and I was afraid, you know, I was afraid to reach out to them because I didn't want them to unsubscribe or to leave me. And what occurs to me and occurred to me is, is give you a little kind of metaphor here. It's it's kind of like having, I have the same challenge I like to cook in the kitchen. That I have all of these herbs and spices. And I'm really reluctant to open those jars and smell them or to do anything with them. But really in my heart I know that they that they're done you know they're stale, there's no flavor, there's no aroma there's nothing left in them. So every now and then I have to go into that clause and I have to empty them all out and go buy fresh herbs and refill all my jars and everything so that I can cook the same thing with the email list is the more aggressive I am at tending to that and cleaning that up, the better I'll be so in the kitchen the better I'm at at keeping my herbs fresh in my you know, my spices and everything all up to date, the better I can cook and the better the products that will come out of my kitchen. The same thing with my list is you got to clean your list, you know, you have to start sending out messages and you know, and it doesn't have to be nasty, it doesn't you know, this doesn't have to be an aggressive thing. It can simply begin with, hey, I'm just wanting to update my list and want to know if You still want to hang around with me you want to hear from me or not great way to begin, send out that first message. Then the second part of it is constant communication is that we're always being bombarded with noise from from everywhere from all around us, both on the internet and offline as well. So in order to rise above that noise, it's kind of like those friendships that you know, we just make a point of picking up the phone once a week to make sure we keep that relationship alive. The same thing with our list is we have to constantly be nurturing it and sending out information inviting people to engage with us. And and kind of the the last comment I'll make on this is celebrate the unsubscribes because when when you when you flip that around, it sounds counterintuitive, but when when you get an unsubscribe, go Yahoo. That's one less person on my list that that I'm thinking might be a potential or might be interested in me It's making room for somebody that is. So celebrate the unsubscribes. And as painful as it might be, might have a list of 10 or 20,000 people, if it gets down to 100, I would rather have 100 people that I know, want to be in relationship with me than 20,000. That don't. So it's a matter of putting in a system putting in a structure using the tools that are available to us in terms of automation, so that we've got a good active engaged list that we can start to grow and build. So that would be my comment about the email side of things. And Jaimie is an absolute wizard at

30:38  
email and managing mailing lists. So I will I will let her throw in a comment here and then we'll kind of open it up to if anybody else has any

30:47  
thing. Yeah. nodding Thank you. I'd love that.

30:52  
Yes, and Mark, thank you and I love the we talked about that all the time. Celebrate the unsubscribes I used to take I used to take total offense when somebody was Leave my lips like what do you mean? You know, you don't like me, I took it very personally. But really, it's just them self selecting that they don't need what I have to offer. That's okay. And until I have I've written down three points here. So I'll share what I what I've got here. And one of the first point is exactly what Mark said. So you kind of stole my thunder there, which is scrub your list, you know, invite people to unsubscribe, if they are not interested, invite them to stay on your list if they are, and it doesn't mean that they're interested in what you're selling. So we're not having a list to go and sell to people. That's not how I envision it, how Mark and I kind of had our little, our tactic, if you will, is more of just being a value providing good content. And for us, I'll just give you like a little quickie here. You know, we kind of we do a blog article. And then we do a podcast, which usually is created by these live calls. Actually, our podcast is created by these live calls. We do a webinar and then we do a newsletter. It kind of encompasses all of those components. And so we're always just providing value. Now, at the end of every email, you know, we offer that there's ways if somebody is interested to take it further that they can. But our goal is not to just, you know, send out emails and go, Hey, consult with us work with us. It's more, we're providing value. And if you see something that works for you, and you're curious, here's ways that we could potentially work together. So those were the points I wanted to make. One was to invite to unsubscribe to is can give you some ideas of what kind of content to use, again, blog. And I'm not saying you have to go and create a podcast, but a blog is like such something that you can really repurpose, and then, you know, kind of develop a, like a content strategy, if you will, you know, maybe like we've gone more towards themes mark, and I will kind of cover a theme, you know, between our blog, our podcasts, our webinar, and then we tie it all together with a newsletter that has all those ways and for us, it's We have we offer it as a read, watch, listen, in the newsletter, so all of those components are included in there. So it's just a way of repurposing, which, which you might already have. And then the third thing I said is to just offer help, but without selling, you know, offer that you're available if they aren't interested in that, in pursuing that.

33:21  
So I hope that's helpful. They're great, great suggestions. Thank you so much, both of you. I really appreciate it. Appreciate your answers. And, and, actually, you're speaking to the other part, which is, I'm in the process of updating my blog. So I have quite a few posts to put up there that have you know, it's been 10 years. So yeah, I've updated the website. Yes. And but it's just taking me a long, very long time to get moving on this. So the blog is I agree, it's where my passion is and where I want to I love writing and I want to reconnect with them through that energy. And, and so I that was what I was thinking I would do is maybe since they haven't seen a newsletter in 10 years, so send out a newsletter saying, Here you go, here's what I've been up to. If you're still interested, maybe let me know and if not, feel free to unsubscribe. And would that be? What you would suggest?

34:24  
I do. And the other thing I can suggest? Do you want to tell us what service you're using? Like you're using MailChimp? Yes. Okay, so MailChimp has a feature. I can't think of how it goes right now. But there is a feature where you can look at who hasn't opened during gate? Well, I wouldn't do this yet. You want to get some content going regoing I should say restarted reengaged. And then after a certain period of time, maybe five or six months down the road, see who hasn't engaged with any of it? And you know, you might want to scrub them yourself. Perhaps? Yeah, I mean, if you're paying for how many people on your list No, MailChimp is really generous, they give you up to 2000 people, I, you know, I would venture to say you may not have 2000 on your list. So even more on there, but over time, you might want to self clean out that list by you know, archiving people who are just not at all taking, they're not opening, they're not, you know, doing anything a little trick, I'll give you a little tip that Mark and I have used that we've learned from somebody, which is, you know, people aren't opening your email, send it to those who don't open, send it again, and then send it again to anybody who hasn't opened the email, send it a couple of times until they finally open it. They're not gonna you know, they'll, they'll decide for themselves if they want to read it, but a lot of we have found that to be the case a lot of the time, it gets lost in their email, and then they they finally see the next one and they go, Oh, I want to open that you know, so that's, that's a little tip for you as well.

35:52  
I always like to Jimmy and I've done this too, is I'm going to share this with you. This is just my inbox with crazy amount. And so for example, there's different, you know, thought leaders that I follow Frank Kern is one as a matter of fact, Jaimie, I work with Frank Kern, we we actually paid to work with Frank Kern at times. And you'll see here you know how people get get frightened by this to say I don't want to bug people. But look at you know, the way the pros are doing things like 19 1919, that's three in one day, two on the 20th. Three on the 21st, one on the 22nd. One on the 23rd. So people get they go, Oh, I'm thinking of maybe sending something once a month. But if you look at the way people communicate the way people who have been at this for a while you'll see that it's consistent. Now the the trigger here, the psychological thing that we need to get our heads around is that I'm not offended that Frank Kern sends me three emails in a day. right because I have the choice to open them or not. Here's the 23rd 1234 I didn't open any I'm not offended that he sent me those emails, I just chose not to open them. So we need to kind of get that out of our head to is that people choose to subscribe to us because they will, they will open things and listen to us and read from us situationally and when appropriate for them. So we need to kind of put our ego aside and realize that not everybody in the world is going Oh, that person is all over me, you know, inviting me you know what it would be would be nice to think that we had that much influence over people, but we don't. The reality is they will choose and people are used to multiples of emails come in. So now we have to kind of catch people in that moment, as Jaimie mentioned before that moment of readiness. So this is where testing headlines and things like this comes in where you know, that moment of readiness and I read that headline and Frank hits me I go, I want to learn about that. You know, he caught my attention and then

37:55  
changing out the headlines so that it doesn't look like it's exactly the same email reach in the inbox. And to kind of take that a little further on the side of the social media in general. I know because we have clients who get a little bit shy about, like, I don't want to post three and four times a day, I'm not comfortable with that. I just want to post once and kind of, I don't want to be any, I don't want to be in anybody's face. And my schpeel about that is, you know, if you're only posting once a day, the chances of anybody seeing your post is really minimal. I mean, Facebook has algorithms where they won't show it to anybody, you know, so your best bet is to be posting throughout the day, you know, the more the better and I don't mean like every hour on the hour, but I mean, maybe four or five times a day, but I'm not seeing the same post, you know, share different things throughout the day. So that if somebody happens to be eating lunch and they catch your Facebook post or your tweet, then they're engaged you know at that time other people like to read stuff at nine o'clock at night after their kids are put to bed you know, so yeah and and a long way That is like if you only have one person following you on Twitter, only one person will ever even have the chance of possibly maybe seeing your posts. So it is it's a full 2%

39:10  
tear as well, that one person there's a 2% chance they'll even see your post. Yeah, that's that's how the algorithm works by the way. So, when we think about that, yes, Jaimie says people get Oh, I don't want people you know, it looks like I'm just bombarding or spamming we get that sometime I don't want to spam Facebook, if I put a post out, you know, twice a day, believe me, the algorithm doesn't work that way. There's very few people that are going to see it because it's these platforms have become pay, pay to play. So you know, you're getting very little exposure when you're doing things organically anyways. And, and the other reality is that even at an organic level, the odds of one person seeing your posts continuously is slim to none. They might see one one day and then they might not see another according to the algorithm. Have them for another 10 days or two weeks or whatever. So, so there's lots of little things here. And that's where another kind of point that needs to be brought up here is Be very careful not to get sucked into a lot of of AI for lack of a better word busy work, like just you know, if you're constantly posting you're constantly DIY and yourself, you've got to take advantage of the tools that are available automation tools to get things out there and get your voice out there. And the other thing is, you've got to got to got to outsource you need to have you know, no one's ever become a success unto themselves. You know, we we all rely on teams of people that basically we're able to focus on our strengths. One of the things that Jaimie and I talked about often this is one of our goals, when we work with a client is we say aren't Our goal is to get you what you do best, as much as possible. And the ideal outcome would be that you're only ever doing what you do best. So this kind of comes back to like Gail, you just brought up One of your strengths is writing and you love to write and you love to create content, you know, in your blog, that would be one of those unique strengths of yours that you want to really dive into. And focus on that, like get hyper focused on that. And then figure out ways to what we call syndicate get get that content syndicated in other ways, but don't do it yourself. Because then you'll just get bogged down, you get bored and you'll be doing things you don't like to do, you don't want to do, and therefore they won't be particularly productive for you. So by all means, if if writing is one of your passions, and one of your skill sets, then you want to discover that and really double down on it, go after that strength and work with it. And then use a MailChimp and use somebody else to you know, to help you create a sequence and everything else. Lots of resources available to do that. And we do that if I can just plug ourselves just as a quick like not as a sales pitch, but just to let you all know, that's what we do. We help our clients to We are the people that people outsource to an overall we create systems so that things get done. So that that you can focus on exactly what you need to be doing. And that's why, you know, Jaimie and I have discovered this ourselves over the years to is that one of the one of our strengths, one of the things we love to do is to teach. So that's why we do implementation calls. That's why we do webinars, is we focus our time doing this sort of thing, as opposed to, you know, trying to figure out how to make the best, you know, sequence on Facebook, or how to create an ad or whatever. It's much cheaper for us in the long run to hire somebody to do that. And just get that done.

Transcribed by https://otter.ai